Lighting in the Office Enviroment

In the developed countries the number of people who do the office work is great nowadays and it’s rapidly increasing. The U.S is not an exception, thus millions of Americans spent one third of their lifetime in the office environment. They are usually the most active consumers of painkillers, and the favorite clients of the companies producing glasses and contact lenses. Numerous researches proved that office work is one of the most harmful for the workers health, as it doesn’t provide the needed amount of physical activity, in the same time making the employee spend great amounts of time in a place where some vital for health conditions, like airing, the level of noise or level of lighting are not appropriate. The doctors consider poor lighting one of the main reasons that leads to the excessive eyestrain, muscle fatigue, headaches and poor posture, the article about the lighting in the office from the Officinado Website says. Except for this it lowers the effectiveness of the employees’ labor due to the visual and muscle stain the office workers experience when the lighting conditions are poor. The researches found the roots of this problem. The thing is that the level of lighting is excessive in most of the offices due to the fact that the appropriate level was calculated proceeding from the assumption that paperwork would be the main activity of the workers. But time passed, and more and more offices began to refuse from the pen and paper methods. Instead the computers appeared which completed the needed tasks more quickly and effectively, and without the piles of paper lying everywhere. But the thing is that the level of lighting intended for paperwork is excessive for the PC users. Thus the employees have to work in the accommodations with the inappropriate lighting conditions, which causes discomfort to them, and, of course, makes their labor less effective than it could’ve been if the lighting was proper. To make their work more comfortable and effective the intensity of general lighting should be reduced, and the desk lights should be put for the pan and paper tasks. One of the visual effects that appear because of the excessive lighting and improper disposal of the lighting sources is glare. The article Ergonomics in the Office by Bryan Galloy defines glare as the â€Å"visual effect caused by large differences in brightness between an object and its surroundings†. He advises several methods for reducing it, which are: Positioning light sources outside the employee's visual working field; Covering light sources with glare shields; Using matte finishes to reduce the reflectance of surfaces; Installing glare screens on the VDT; Covering windows or skylights with blinds or films. The doctors say that in some extreme cases the glare can even impair vision temporarily, but in the office environment it’s usually not that intensive. Nevertheless, it can cause visual fatigue and eyestrain. One more factor that causes visual discomfort for the office workers is the light reflected from the shiny polished objects. The PC users suffer from it much more than other workers, as the monitors reflect the light from the sources that are located behind the user or above him. To reduce this effect the specialists advise to put the computer workstations between the rows of overhead lights instead of stationing them directly below them in order to reduce the intensity of light. The specialists also advise to put the computers in such a way for the person who operates the computer would not face the window or sit back to it, to make the light   fall at the right angle and to move the source of light from the line of sight of the person who operates the PC. Two primary types of lighting exist in the office, which are task lighting and ambient lighting. Ambient lighting is for satisfying the needs for general lighting and for low visual-demand tasks, while the task lighting is used for completing the tasks that demand certain preciseness. The specialists advise that the task lighting should be three times the intensity of ambient lighting. The authors of the Office Ergonomics say that the lighting for the offices that use the PC together with completing the paperwork should be about 300-400 lux (30-40 footcandles). For the offices where the paper documents are not used it shouldn’t be more than 200 lux (20 footcandles). It is also useful to minimize the outside lighting with the help of drapes, dark film, blinds or louvers, as it reduces the strain on the workers’ eyes. One more way to reduce the light reflections on the monitor screen exists which is the monitor filter. It is a good idea to replace the light office desktops with the reflective finishes with the darker ones whose finishes are matte. The specialists also advise the computer users to adjust the screen's brightness and contrast controls to reduce the strain on the eyes. As we see, proper lighting is very important for creating a comfortable and stimulating working environment for the employees. This goal can be reached by regulating the level of artificial lighting in the accommodation, reducing the outer light with the help of the drapes, dark film and blinds and proper disposition of the computer workstations. Works Cited n.d. Lighting Your Office. Officinado Website, 2004. < http://www.officinado.com/user-articles/Lighting-Your-Office.html > Galloy, B. Ergonomics in the Office.   Rice University Website. < http://www.rice.edu/projects/depts/ehs/ergo.htm > Kroemer, K. H. E. Kroemer,A.D. Kroemer Karl H. E. Office Ergonomics. CRC Press, 2001

Explain the Concepts of Equality, Diversity and Rights in Relation to Health and Social Care

BTEC Extended Diploma Health and Social Care Unit 2: Equality, diversity and rights in health and social care. P1, P2, P3, M1- Concepts and discriminatory and anti-discriminatory practices. 6th November 2012 By Grace Kirby. Contents Page: Page 3 – 5 Part 1(P1): Explains concepts of equality, diversity and rights in relation to health and social care. Page 5 – 8 Part 2(P2): Describes discriminatory practices in health and social care. Page 9 – Part 3(P3): Describes the potential effects of discriminatory practice can have on staff and individuals using health and social care.Page Part 4(M1): Assess the effects on those using the service of three different discriminatory practices in health and social care settings. Part1 (P1): Explains concepts of equality, diversity and rights in relation to health and social care. In this report will evaluate how Equality, diversity and rights incorporate into the health and/or social care sector and how it is benefited by all m embers of staff, service users or patients in each health and/or social care settings.Equality is being equal to everyone else, especially in rights, status or opportunities. There are laws in place to ensure that every individual is treated equally this includes organisations having equality policies to reinforce the concept. Diversity is accepting and respecting differences between yourself and also other individuals around you. This means that everyone is recognised as being different which is valued and respected. Rights are legal entitlements.For example, an individual has a right to live in society without being abused or intimidated because of their race, beliefs, gender, sexuality or disabilities. ‘Working in the health and social care sector, equality, diversity and rights are at the core of everything you will be doing. These terms embrace all individuals using the health and care sectors and every person working within them. It is essential that people working withi n health and social care recognise the need to treat every individual equally o matter what their gender, race, beliefs, sexuality, age, disability, ethnicity, sexual orientation, education, language, background or skin colour. ’ In Britain it has truly broaden its multicultural society with a huge variety of different types of cultures and backgrounds who live and work all over the country. ‘In total, 6. 5 per cent of the British population consists of ethnic minorities. The British population is made up of the following ethnic groups: * White – 53,074,000 (includes Irish, Polish, Italian, etc) * Black Caribbean – 490,000 Black African – 376,000 * Black Other – 308,000 * Indian – 930,000 * Pakistani – 663,000 * Chinese – 137,000 * Bangladeshi – 268,000 * Other Asian – 209,000 (includes Vietnamese, Malaysian, Thai) * Other – 424,000 (people who did not think they fitted the above categories)’ W ith Britain being so diverse it has a lot of benefits to being so multicultural such as; the arts, diet, education, language, tolerance, social cohesion and cultural enrichment. ‘The arts provide a valuable way of bringing diversity to a wide audience.For example, films made in other countries can demonstrate culture from around the world in a form that is easy to interpret and may intrigue as well as educated people about other cultures. Museums and exhibitions also give an understanding of cultures from around the world, past and present. Plays and other theatrical performances can bring an experience of contemporary world culture. All these things can help us understand and appreciate ‘difference’. With knowledge from the arts a person working in health and social care can develop a deeper understanding of diversity. ‘Another good reason to enjoy a multicultural society is its food. In a recent survey in Britain the Chinese dish Chow Mein was voted the fa vourite food, with Indian food being the other main choice. In fact these two foods accounted for 70 per cent of food choices according to the market leader in consumer survey analysis Mintel. This information is very important for the health and social care profession, as individual tastes have to be taken into account when planning a person’s diet. More and more people are enjoying a diet with herbs and spices.This is partly due to our multicultural society and also because more people are travelling to other countries and tasting different types of food and drink. A person’s diet also needs to be tailored to their health requirements. For example, diabetics and some older people may need to exclude certain foods; likewise, a person’s religious belief may mean that halal meat is a requirement. Asking people about their food likes and dislikes, and what they can and cannot eat, is all part of considering and respecting their diversity. Education has been one of the most developed over recent years with diverse cultures being explored and valued within the curriculum. ‘Schools and colleges now include studies in a wide range of cultures and languages. The education system has also benefited from people from different backgrounds reaching management positions and making positive changes in relation to diversity. The inclusion of equality, diversity and rights training in the health and social care profession has increased and has become an important part of the professional training programme.All organisations are required by law to train their staff in equality, diversity and rights, usually under the equal opportunities framework. Education is an important tool in helping to get rid of ignorance about diversity. ’ In today’s society many people know more than one language, this can either the mother tongue or a language that is learnt through the education system or self taught. This can be beneficial for health profes sional, it gives chances to work abroad as well as learn something new. With the development of online services, there is a wealth of information in most spoken languages. Information is also available in sign language, and the visually impaired can use specialised software, which speaks to the viewer. People who can speak languages other than English are highly sought after in health and social care because many of those using the services may not speak English. Interpretation is seen as a new career in the health service, so speaking another language is clearly beneficial for health and social care professionals. ‘Tolerance is a very important quality to have when working in health and social care. You may come across people you do not get on with or who have different views from, you this is life and has to be accepted; after all, we are all individuals. You have to be mature and professional and professional when working with colleagues and helping people, even though you may sometimes not feel you want to be. Difference has to be accepted – even more in health and social care than in other occupations. Social cohesion is where a community sticks together behind many reasons such as ethnicity. Feeling belonged somewhere is very important to human behaviour as it provides a safe and understanding environment where a group sticks together. In health and social care team members need to form this type of bond. Working in a diverse team requires each member to value and respect all others in the team. Without this bond a team works ineffectively and will eventually fall apart, causing major problems for the people using the service.Cultural enrichment is ‘all the social and cultural benefits described above will bring about cultural enrichment through diversity, which will improve life for everyone, both those who work in health and social care and those who use the services provided. ’ Active Promotion of equality and individual righ ts Health and social care professionals need to actively promote equality and the rights of individuals, whether they are working in or using these services. The word ‘Active’ emphasises the need to ensure that action is taken on these issues.There are many laws, policies and procedures in effect to promote equality and individual rights such as the care value base (CVB). There are seven principles which promote rights for every individual who uses a service within the health and social care sectors. The care value base principles are all equally important and should in theory form the basis of all your relationships with clients and colleagues. The seven principles are: 1. The promotion of anti-discriminatory practice 2. The promotion and support of dignity, independence and safety 3.Respect for, and acknowledgement of, personal beliefs and an individual’s identity 4. The maintenance of confidentiality 5. Protection from abuse and harm 6. The promotion of effect ive communication and relationships 7. The provision of personalised individual care. In health and social care there are various ways to actively promote equality and individual’s rights such as the following: * Promoting the rights, choices and well-being of individuals * Anti discriminatory practice – empowering individuals * Dealing with tensions and contradictions Staff development and training * Practical implications of confidentiality, e. g. recording, reporting, storing and sharing of information Part 2(P2): Describes discriminatory practices in health and social care. In health and social care discrimination occurs more often than expected this can vary from your colleagues discriminating against you or the service users also the service users discriminating against you. Discrimination can happen in many forms, people are discriminated against for many things as well.People are mostly discriminated against for the following: * Culture * Disability * Age * Soc ial class * Gender * Sexuality * Health status * Family * Status * Cognitive ability Culture ‘A person’s culture is important to them and identifies who they are in the world. It is developed within the social group they are raised in, and can change when they are mature enough to decide for themselves what culture best suits them. In the health and social care profession, respecting a person’s culture is important for all concerned.It is important for the individual because it creates a sense of support and understanding, promotes their well-being and can help their health. It is also important to health and social care professionals because they see the benefits of their care value base and this underlines the importance of respecting an individual’s culture. ’ Disabilities ‘In health and social care, you will work with and support people with various disabilities. The disability Discrimination Act (DDA) makes it unlawful to discriminate aga inst someone who has a disability.The act covers employment, access to goods, facilities and services of organisations, education, buying and renting a property and transport services. There has to be full accessibility for anyone with a disability. The organisation you work for will be required by law to have a policy in place regarding disability. ’ Age ‘Age discrimination happens ‘when someone is treated unfavourably because of their age, without justification, or is harassed or victimised because of their age’.There have been some controversies regarding the dispensing of certain very expensive drugs to older people because of their shorter life expectancy, due to their age. Some people have argued that the money would be better spent on drugs for younger people. However denying a person a drug due to their age may open the health service to considerable legal risk, and legal advice needs to be sought first before decisions like this are made’. S ocial class ‘Our social class is apparent from the place where we live. The higher the class, the better the place is kept and maintained.This inequality has also infiltrated health and social care. In the forward to a department of Health publication, Alan Milburn MP, former Secretary of State for Health, stated that the poor are far more likely to get cancer than the rich, and their chances of survival are lower too; the letter carries to say that health care is a postcode lottery. However: ‘At the heart of human rights is the belief that everybody should be treated equally and with dignity – no matter what their circumstances’ – Source: Equality and Human Rights Commissions (www. equalityhumanrights. om)’. Gender A person cannot be discriminated against because of their gender. Under the Gender Equality Duty 2007, all organisations, including health and social care services, cannot discriminate unfairly due to a person’s gender. Equa l rights of access, health care and rights must be followed. Sexuality Sexual orientation can be referred to a person is attracted to another person of the same sex (gay or lesbian), the opposite sex (heterosexual), or both sexes (bisexual). Discrimination against someone because of their sexuality is against the law.If someone feels discriminated against because of their sexuality or feels they are being discriminated against they can seek legal help. Health status ‘sometimes difficult decisions have to be made regarding a person’s medical treatment, taking into account the cost of the treatment, their expected quality of life after the treatment, their expected quality of life after the treatment and their overall life expectancy, people making these decisions should always keep questioning their own assumptions and prejudices, and do their best to balance the welfare of individual patients with broader funding considerations. Family status Since sexuality has broaden ed in society with the sexuality act, people are discriminated against gay and/or lesbian parents, single parents, parents of different genders, parents of different races with mixed race children and other family groupings. Cognitive ability ‘Discrimination on the grounds of cognitive ability may arise because of a brain injury a learning disability or difficulty, or a person’s social class or education. It can be easy to discriminate against people with cognitive disabilities but care must be taken not to do so.Valuing People Now is a government strategy which aims to improve the lives of people with learning disabilities, and those of their families and carers. Part 3(P3): describe the potential effects of discriminatory practice can have on staff and individuals using health and social care. In all aspects including health and social care discriminatory practice has very negative effects on the people being cared for. This section will explore the effects in more de tail. Marginalisations (treat a person or group as insignificant)Marginalisation is when people feel as if they are not a part of the main group or society as if they don’t belong anywhere. This is a potential effect of discrimination because a person is made to stand out and made to be different from everyone else and they can therefore feel like they are all alone and marginalized from the rest of society or in the case of a health and social care sector, other service users. When a person is marginalized they are made to feel like they are different and not in a good way.For example a lower class citizen being admitted to a private care trust because there is no room elsewhere and being surrounded by all upper class service users. They may then be treated differently because of that i. e. discriminated against and they may begin to feel pushed out alone because of whom they are and where they are. This is a clear example of Marginalisation. Disempowerments (make a person o r group less powerful or confident) ‘Individuals or groups that are discriminated against by other individuals or more powerful groups will feel disempowered.They may be willing to fight against this and in some cases will win their case. However, many do not and they lose the will to fight against discrimination. As a result of this, they may become depressed and devalued and disempowered, which in turn may lead to more health issues. ’ This could happen in a health and social care setting for example Low self – esteem and self – identity Discrimination can lead to people losing their self- worth or self esteem. Some people already have low self esteem before they begin to use the health and social care services.A person with low self esteem will experience negative self-identity, which brings a feeling of worthlessness and depression. The health and social care professional needs to ensure that an individual’s self esteem is maintained at a high l evel or can be raised when its low, to health the person copes with the situation there in. Restricted opportunities ‘All types of discrimination may lead to a person not using health and social care provision and this can lead to poorer health. The discrimination may be by individuals, health organisations or even the government. ’ Negative behaviours such as aggression or criminality Negative behaviour, aggression or crime can be partly caused by discrimination. Living in poverty and experiencing discrimination. Living in poverty and experiencing discrimination can affect an individual’s behaviour. People may experience hardship and then take their frustrations out on police, teachers and health and social care professionals. People may take out their anger on those they see in a position of power and health professionals can find themselves being verbally or physically attacked. People may have anger management problems and they may take this out on the health and social care professional.Drug users may also display negative behaviour while in care. ’ Definitions Equality: the state of being equal especially in status, rights and opportunities. Equity: the quality of being fair and impartial Diversity: the state of being diverse; variety Rights: that which is morally correct just or honourable Opportunity: a set of circumstances that make it possible to do something Difference: a point or way in which people or things are not the same Overt discrimination: when you do not hide the fact you are discriminating, it is not hidden Covert discrimination: hidden or subtle discrimination.It is opposed to overt discrimination Stereotyping: view or represent as a stereotype Labelling: assign to a category, especially inaccurately or restrictively Prejudice: preconceived opinion not based on reason or experience Disadvantages: unfavourable circumstances Belief: an acceptance that a statement is true or that something exists Values: the regar d that something is held to deserve; the importance or preciousness of something Vulnerability: the state of being vulnerable or exposed Abused: the improper use of somethingEmpowerment: authorization: the act of conferring legality or sanction or formal warrant Independence: freedom from the control, influence, support, aid or the like of others Interdependence: mutuality: a repriciocal relation between interdependent entities. Racism: prejudice or discrimination directed against some of a different race based on such a relief. Sexism: prejudice, stereotyping or discrimination, typically against women on the basis of sex. Homophobia: an extreme and irrational aversion to homosexuality and homosexual people. ——————————————– 1 ]. Edexcel Health and social care level 3, Book 1 BTEC National P. 48 [ 2 ]. British Council, 2009 [ 3 ]. Edexcel Health and social care level 3, Book 1 BTE C National P. 50 [ 4 ]. Edexcel Health and social care level 3, Book 1 BTEC National P. 50 [ 5 ]. Edexcel Health and social care level 3, Book 1 BTEC National P. 50 [ 6 ]. Edexcel Health and social care level 3, Book 1 BTEC National P. 50 [ 7 ]. Edexcel Health and social care level 3, Book 1 BTEC National P. 50 [ 8 ]. Edexcel Health and social care level 3, Book 1 BTEC National P. 2 [ 9 ]. Edexcel Health and social care level 3, Book 1 BTEC National P. 65 [ 10 ]. Edexcel Health and social care level 3, Book 1 BTEC National P. 65 P. 66 [ 11 ]. Edexcel Health and social care level 3, Book 1 BTEC National P. 66 [ 12 ]. Edexcel Health and social care level 3, Book 1 BTEC National P. 67 [ 13 ]. Edexcel Health and social care level 3, Book 1 BTEC National P. 69 [ 14 ]. Edexcel Health and social care level 3, Book 1 BTEC National P. 69 [ 15 ]. Edexcel Health and social care level 3, Book 1 BTEC National P. 69

Zheng He and his voyage in Ming Dynasty Term Paper

Zheng He and his voyage in Ming Dynasty - Term Paper Example Zheng He, the Admiral and commander of these expeditions was entrusted by the Imperial court of China and the emperor to undertake these missions that were to serve mainly diplomatic purposes. He would surpass the court’s expectations upon return from each voyage with valuable trinkets and exotic, expensive goods from trade. In this article, the whole process and technical aspects of the Zheng He voyages during the Ming dynasty will be analyzed. This article will introduce Zheng He as an individual, his background and ascension to the position of Admiral. Furthermore, the article will lay emphasis on the impact of these voyages to the state of China and to some degree the countries or territories visited. Key areas that will be examined for this are Chinese culture, politics, history, business and trade. In addition, the effects of the voyages on countries toured will also be discussed. Attention will be diverted towards the reasons for the start of the voyages and ultimately those for their demise as a conclusion. Discussion Zeng He was born in 1371in Jinning, China and named Ma He (Chinaculture.org, 2005). Scholars indicate that his ancestors were of Arabian descent who immigrated into China during the Song and Tang dynasties between 7th and 13th Century AD. Research indicates that the great grandfather of Zeng He was appointed governor of Yunnan Province and is believed to have been a member of the Mongol Garrison in that province. During his childhood, Zheng’s home province of Yunnan fell under siege by the emperor of China and the ruler of the Ming dynasty at the time. He was taken to imperial court to serve as a eunuch. A eunuch is a person, who is castrated and forced to work for the government against his will (Chinaculture.org, 2005). Through service to Zhu Yuanzhang, he became prominent through aiding in the defeat of the Yuan Dynasty. He was rewarded with a promotion to an official government post. Zhu Di, Zhu’s fourth son initiated a coup in which Zeng played an integral role in Zhu Di’s acquisition of the throne. He was rewarded with the command of the Chinese navy. With this position, he wielded great influence and power at the court. An alternative reflection of historical texts is that upon ascension to the throne in 1402, Emperor Cheng appointed Zheng to command a large fleet of ships to the area known as Western Sea (Church, 2005). Zeng He’s voyages in the Ming Dynasty constitute this fleet of ships to distant lands. The ships travelled to nations in Southeast Asia and Africa (Levathes, 1997). The ships carried large quantities of products including food stuffs, silks, ornaments, soldiers and sailors. The voyages are considered a feat in navigation in that era. Though unexpected at the time, in Chinese history, they contributed considerably to trade and exchanges in culture. Historians believe that between the years 1405 and 1433, Zheng led his fleet of ships in seven voyages. The number of ships in each voyage ranged from between forty to sixty three. The total number of people on each voyage was estimated to be approximately twenty seven thousand. The ships navigated a vast area of seas and oceans from Ryuku Islands, Philippines, Mozambique all the way to South Africa. Mutual trade between China and the native lands the ships docked was developed. Cultures and technologies were also exchanged in addition to promotion of social economic development and enhancement of maritime traffic practices. The large fleets conducted voyages on the Indian Ocean astonishing the proficient Arab navigators of the time and Venetian merchants. These led to adoption of naval enlightenment to states in Europe (Church, 2005). Zeng He’s first expedition was in July 1405. Church (2005) observes that, â€Å"

Introuduction to Civil Eng. class the assigment is about the Ethics Essay

Introuduction to Civil Eng. class the assigment is about the Ethics - Essay Example The supervising Engineer also said that since the firm was involved in other business with this client as well, the former would only inform the clients about the location of the drums and nothing else; that is what the engineer did, including suggesting to the client that the drums be removed. The client thereafter contacted another firm to have the material removed. The Board decided that the engineer was wrong, as his prime concern should have been public safety. The problem that arises here is whether the engineer should disclose the facts to proper authorities for the public welfare, or stay true to the confidentiality clause ;though the Code dictates that the confidentiality of the client should be maintained at all times (Section III.4) and that information regarding the client should not be disclosed without the client’s consent (Section II.1.c), however, it also lays down quite emphatically that the safety, health and welfare of the public should be paramount (Section I.1, Section II.1) and that in case their professional judgment is overruled by such concerns, they should notify their employer (Section II.1.a). So, even though the engineer could say that he was protecting the confidentiality clause, he should have informed the proper authorities, or his employer, based on public safety concerns. The engineer was supposed to act with objectivity and integrity (Section II.3.a, Section III.1), and was not to do anything that discr edited his profession or deceived the public (Section III.3). The engineer owed the duty to his client as well as the public, which included the employees of his client, to report the matter to his client as well as to the proper authorities. He should have made sure that the hazardous waste was properly disposed off, as laid down by the law. However, on the same note, he was to keep the information of the

Interactive and E-Marketing Essay Example | Topics and Well Written Essays - 4000 words

Interactive and E-Marketing - Essay Example The researcher of this essay focuses on the creation of a proposal that is aimed to launch an online company selling high quality headphones delivering all around the world. The company needs to provide the product through the websites that is interactive. E-business, which is discussed in the essay, is a business which allows the customers to sell trade and barter over the Web. The researcher also duggests the company’s policy, operations, technology and ideology that defines it's business model. B2C is a company based in Dubai. The products that are sold by this firm include headphones, woofers and speakers. Despite the fact that the company has been operating well, the researcher suggests that the trends and changes in the market of B2C company has called for changes. The fundamentals to the proposals success is the development of Four issues that the researcher describe and aims to achieve: attracting 200000 customers per month, converting 2000 of the 200000 of monthly vis itors into paying customers, ensure high levels of satisfaction and loyalty and securing financial funding enough to endorse a celebrity advertising as it is aimed at young people. These key proposals mentioned are highly dependent on securing a substantial budget justifying the proposal in commercial terms. The researcher then presents the establishment of the marketing plan of the B2C company, creates models for it's website and provides the detailed analysis of problems that may occure and compares the strengths and weaknesses of the suggested plan. Site design brief The design of the website will be done using the latest technologies that will enable it to advertise the services that are involved. Site architecture The site is organized in a way that there is a common entry point which is the home page. This makes it easy for the clients to identify the location they are in immediately they visit the web site. The three branches thatare the web services, online marketing and complain are the major services that the company offers. From the home page, the client can easily navigate to these sites with ease. In any of the said pages, one can encounter problems or may need to pay for that particular service; the third level therefore allows this ability of the web site (Baker, 1990). KEY COMPETITORS There two companies that sells the same product online and are our key competitors. These are Drebeats and Dennheiser. BUSINESS MODEL (STRATEGY) The company will adopt various strategies/models so that they are competitive in the marke t. This section will look at the various models that can be used. A business model is a method that is adopted by a business in order to sustain its activities. This is a model that will enable a business to get revenue. The Internet commerce is the most complex business that is hard to know the way money/revenue is made. 1 Merchant model / e-tailor model The site will provide visitors with arrange of headphones. Such a model is underpinned by generating a high level of traffic to the site and a high level of conversions. The types of merchant model can be in form of e-tailer which is an independent entity operating online or click and mortar which present a replica of traditional brick and mortar storefront (ler, & Swanson, 2004). 2 advertising model Revenue will be generated by selling space on site pages. Such space will be in demand by advertiser based on the content of the page which will be relevant information and article’s for the target market http://insight.think-tr ain.com/?p=22 Informediary The information concerning customers and their way of consumption are gathered and analysed to formulate market target. The BCB business will enter into an agreement with firms that act as infomediaries so that the buyers of the headphones will be assisted by the firm to know more about the product. Such firms can be offering other services. For example emails or social site gives space where the business premises who want to advertise will put their advert banner. This ad network always gathers information about the customers that can be used by the sellers to maximize market strategy. Another strategy is incentive marketing where a system is put in place to track the customer loyalty and reward them for example giving them gift of point that can be redeemed after some time (Sullivan & Liu 2011). AFFILIATES The model filters the content of the web page and gives the customer information on specific task for example the buying

Review of the Book Economics in One Lesson Essay

Review of the Book Economics in One Lesson - Essay Example Unfortunately, most of the time this fact is always hidden because bad loans made by the government are hidden in most federal spending. On the other hand, when banks collapse due to bad loans, it is announced all over the news. Political considerations further hide the bad loans as a result of government lending. This does not happen in the private sector unless the firm in question is affected by a politically motivated legislation. The community reinforcement act is an example of a legislation that advocates for loans to individuals who do not qualify. The book cites the Bush administration endeavors to ensure that banks lend more money. Based on the current times, Hazlitt argues that tariffs such as NAFTA are harming the economy. Hazlitt states that both consumers and producers are hurt by the tariffs. His argument is the opposite of the common notion that tariff affects consumers only. He explains that tariff forces consumers to pay much higher than they could have had to pay wi thout it. This means the extra dollar spent due to the tariff could have been used elsewhere. Therefore, this denies producers of other goods and services that dollar. Tariffs are aimed at protecting local industries against competition from foreign goods. On the other hand, imports are good because they provide other countries with local currency necessary for buying domestic goods Hazlitt addresses the economic impact of government actions and remains silent on protectionism due to national security. He states that the real gain from foreign trade for any country lies in its imports and not its exports (Tom the Redhunter para 11). He supports his statement by arguing that businessmen imports products because they are cheaper for the consumers compared to domestic products.... This paper offers a comprehensive review of the book Economics in One Lesson by Henry Hazlitt. The book introduces the common man to simple and clear economic thought. The author does not object public program spending but rejects the use of public projects as a plan of injecting money into the economy. He argues that public projects should be justified based on their importance to the economy. Based on the current times, Hazlitt argues that tariffs such as NAFTA are harming the economy. Hazlitt states that both consumers and producers are hurt by the tariffs. His argument is the opposite of the common notion that tariff affects consumers only. He explains that tariff forces consumers to pay much higher than they could have had to pay without it. Hazlitt addresses the economic impact of government actions and remains silent on protectionism due to national security. He states that the real gain from foreign trade for any country lies in its imports and not its exports. The book also addresses the fallacy that cost of production determines the market prices. Hazlitt argues that demand and supply determines the market price. Bailouts are necessary to save collapsing industries. The book lays emphasis on the importance of extensive analysis of both primary and secondary consequences of proposed policies. The free economy needs to be revived by removing unnecessary government intervention but still maintain important interventionism. The government needs to learn from past mistakes so as to make better informed decisions later.

Ogallala aquifer Essay Example | Topics and Well Written Essays - 500 words

Ogallala aquifer - Essay Example A lot of our water supply comes from water wells that are drilled deep down into the aquifers. We need these aquifers to stay unpolluted in order to continue to enjoy them. The Ogallala aquifer is one of the worlds largest and is located beneath the Great Plains area of the United States. It is fairly shallow but because of its surface area contains an enormous amount of water. This aquifer is vital for the future of the United States, and yet it is not doing very well. The water in it is running low. As one researcher recently framed the issue: Many people assume that large groundwater formations may temporarily run low, but will fill again when rainfall is plentiful – as do lakes, rivers, and reservoirs. However, unless the areas impacted are unaffected by the factors that contribute to high evaporation – such as minimal rainfall, abundant sunshine, low humidity, and periodic strong winds – this assumption is not even remotely correct. Therefore, it is imperative that we find solutions through research to water problems and maintain the aquifer as a continuing resource (Guru, 6). The problems range in severity and the length of time they will occur in. We must take action now to avoid the aquifers depletion and pollution. We need to preserve its use for future generations. To lose the use of this aquifer would be a serious indictment against the United States and a blow to farmers throughout the Midwest who rely on it to irrigate and water their crops. Sadly a number of new techniques threaten the safety of aquifers. In The Whole Fracking Enchilada by Sandra Steingraber, the author discusses how natural gas is extracted from shale. The process can be very destructive to the environment. We have to be mindful of this in the future as we continue to try to meet our energy needs while preserving the quality of our environment and drinking supply. Excessive water use in the extraction of natural resources is another threat to aquifers. We need water

The Advantages of Modern Technology in Buildings Safety Essay

The Advantages of Modern Technology in Buildings Safety - Essay Example This discussion aims to uncover various advantages that technology has brought in regard to safety of buildings. Thesis Statement: The three major advantages of embracing technology in buildings are: reduction and minimization of pollution within the building expand security system and enhance communication. The three mentioned advantages will be discussed in details so as to divulge and reveal what role exactly technology plays in protecting lives of people and reducing risks of harm and danger. Overtime, Civil engineers have worked so hard to make sure the new wave of technology is incorporated into and embraced by the building industries so as to improve the security conditions of those buildings. Most buildings that host factories indulged in manufacturing products usually pose a lot of danger to those who work in such places; pollutions in at least some form become inevitable. Such buildings require effective technological channels tools installed in them that can help dispose these wastes without causing harm to people. Human safety comes first and this is the reason why all efforts must be made to ensure people who are accommodated in any building are secure and free from harm. It is important to acknowledge that the new technology comes both with merits and limitations but the advantages supersede and are far much more and better than the disadvantage and this explains why it is witty to clinch and tightly grip onto the modern technology. When the good things that use of technology fetches are weighed against hitches it is likely to bring, it becomes evident that technological application is the best thing that a building can ever have. According to Gray (2008), workers who operate machines that produce chemicals and/or gases are usually at high risk of being exposed to contaminated liquids and gases that can easily create health hazards. Pollution is the initiation of an

Toyota Material Handling Australia Case Study Example | Topics and Well Written Essays - 3250 words

Toyota Material Handling Australia - Case Study Example Objective assessment techniques significantly improve a company's ability to make correct decisions and manage the risks involved. A case study on Toyota Material Handling Australia (TMHA) is the organisation in focus that implemented the mentioned best practice in recruitment, development and promotion. The company has benefited much from objective assessment approach. It has reduced recruitment time, reduced selection cost, cut the hire cycle time, and recruited higher quality staff. The level of employee satisfaction has improved and the cultural differences has been resolved; the credit goes to the systematic and structured integration strategy that the company has planned and effectively implemented. Toyota Material Handling Australia (TMHA) is a major supplier of the widest range of forklifts and electric warehouse products in the region. The Toyota brand has gained market leadership since 1987. In 2005, TMHA was formed from the integration of BT Industries which was acquired in 2000. Today, the Australian operations represent approximately $300 million in turnover with over 690 staff across the country. The integration of BT Industries became a great challenge for the company. The merging of the sales team of both Toyota and BT developed into an obstacle for the organisation due to the difference in products and cultures of the two companies. BT industries sold battery-electric warehouse equipments while Toyota was in the business of engine powered trucks. The sales methodologies of both companies were different. BT was a new player to the market in Australia while Toyota has been a key player for over 40 years. The sales culture of Toyota has been tried and tested. It has withstood obstacles in order to consistently achieve market leadership. It is the core competence of Toyota which the management aimed at integrating in the new organisation. In order to address the issue on culture clash and improve the performance of the newly merged sales teams, TMHA employed the services of an external training and development provider, strategically branded as Objective Assessment Pty Ltd. The service provider performed diagnostic analysis on the capability and growth potential of the sales management. They then assisted in the development of the stability of the sale teams. TMHA together with Objective Assessment implemented sales recruitment and assessment strategies. As a result of the new sales recruitment and assessment process, TMHA has discovered great assets from within the company and come across new yet stronger sales recruits and talents. Consequently, the new process benefited the company through saving time in selection and providing stability in their sale teams. Furthermore, TMHA has overcome their cultural dilemmas and improved the team's performance. Discussion The fundamental role of strategic human resource management is about matching human resources to the strategic and operational needs of the organisation and ensuring the full utilisation of these resources (Armstrong, 2006, p. 359). It is concerned with obtaining and keeping the number and quality of staff required as well as selecting and promoting people who fit the culture and the strategic requirements of the organisation. (Gunnigle & Moore, 1994, p. 65) Human resource strategy has come to play a vital role in enhancing an organisation's competitive advantage. Companies realise the importance of

Theory of Evolution by Natural Selection Essay Example for Free

Theory of Evolution by Natural Selection Essay The theory of evolution by natural selection is about the changes that occur in all living things on earth over time. This process of change, which started on the first day of life on earth and continues up to the present, is what fortifies living things and enables them to survive and perpetuate their species. Detailed in a 500-page book entitled â€Å"On the Origin of Species by Natural Selection† published by Charles Darwin in 1858, the theory of evolution by natural selection essentially holds that on this earth, only the brawny and the brainy remain standing as a result of a perpetual struggle for survival. It follows, therefore, that only the stronger and the smarter of the species get the opportunity to reproduce and keep their kinds endure. As a further result of this process of natural selection, the descendants of the surviving species only exhibit the traits (whether physical strength, size, agility, quick-wittedness, or the ability to change appearance) possessed by their ancestors that permitted them to stay alive in their particular habitats. It further follows, that as a result of this perpetual process of change, the creatures of the present are vastly different from the original or earlier creatures that lived on this earth. (Regents of the University of Michigan. , 2005) Let us take as an example the case of the â€Å"peppered moth (Biston betularia)† in England. This particular species of moth that were found living among lichens in the trunks of trees before 1800 had a generally light coloring. Its coloring, therefore, enabled it to camouflage its presence among the lichens, thereby avoiding the predating birds. With the advent of the industrial revolution, the black smoke (soot) emitted by the industrial plants obliterated the lichens and darkened the trunks of trees. This development exposed the moth to their predators, resulting to a decrease in their population. In order to survive, the moth metamorphosed and by 1819, a darker variant of the moth appeared – one that was able, once again, to escape the eyes of the predating birds. (Regents of the Univ. of Michigan, 2005) Reference Regents of the University of Michigan. (2005). Evolution and Natural Selection. Retrieved June 22, 2007, from http://www. globalchange. umich. edu/globalchange/current/lectures/selection/selection. html

Development Of A Five Star Hotel Island Construction Essay

Development Of A Five Star Hotel Island Construction Essay This report has been prepared for Expedition Maldives Pvt. Ltd to evaluate the feasibility of investing in a project to develop a five star hotel island under the name of Mendhoo Island Resort Development project by using project development methods with financial assessment. This report has been structured with the project scope definition, scope management, financial analysis with a conclusion drown from the analysis following with the recommendation. Scope management has been developed with the project life cycle with required phases with works in each phase in detail. To analyze the project financially, Discounted Cash flow analysis, Net present value analysis and internal rate of return analysis has been used Through this report, analysis has shown that investing in development of 100 room hotel is the most viable option for the Expedition Maldives Pvt. Ltd. The findings have shown that this project provides a good return since the internal rate of return of the project is higher than the required rate of return. Analysis on time value for money has also shown that its significant to invest in this project. Properly executing all the phases of project life cycle is very important and any delay could incur extra costs since the cash inflow starts from third year, when the hotel is in operation. For this project its highly recommended for the responsible management team of the Expedition Maldives Pvt. Ltd to track, trace and monitor all activities of the project life cycle and make necessary amendment if requires on time for the successful accomplishment of the project. 1. Introduction This report has been prepared for Expedition Maldives Pvt. Ltd to evaluate the feasibility of investing in a project to develop a five star hotel island under the name of Mendhoo Island Resort Development project by using project development methods with financial assessment. For this project whether to invest in 50 or 100 rooms hotel is been assessed and investing in development of 100 room hotel has been chosen as the most viable option and analyzed in detail. This report has been structured with the project scope definition, scope management, financial analysis with a conclusion drown from the analysis following with the recommendation. Scope management has been developed with the project life cycle with required phases with works in each phase in detail. To analyze the project financially, Discounted Cash flow analysis, Net present value analysis and internal rate of return analysis has been used. 2. Project Scope Management 2.1. Scope Definition Project Scope Management includes the process required to ensure that the project includes all the work required, and only the work required, to complete the project successfully. (Turner, 1992) The project scope definition document is mainly intended to endow with the project organization and the project manager with a road map of both the work to be completed within the estimated budget and time frame. It is a guide for future actions. Therefore, the scope document will be of an assistance to manage the project confidently and to maintain an effective communication process within the key stakeholders throughout the project. Mendhoo Island Resort project is planned to develop a Five Star Hotel (a Resort Island), which requires a huge financial investment. Tourism industry of Republic of Maldives is the fastest growing industry across the island nation and it is the major economic activity. Before considering the lease agreement from the owner, The Board of Directors of Expedition Maldives Pvt. Ltd have done necessary environmental analysis and developed a strategic business plan based on the recent market research to assess the feasibility of investing on this project. With the positive outcomes, the top management of the organization decided to hire the island on a long term lease basis for a period of ten years, within that, two years period is targeted for the construction and the balance seven years for the Hotel business operation at its full swing. The construction and development of the Hotel till its pre-opening is budgeted for US$ 8,000,000.00 (Eight million US Dollars). First activity of this project will be started with construction of Jetties, in order to aid and facilitate the unloading of required heavy load machineries and tools, material and other goods which is requisite to proceeding with the construction. Development phase of this project consists of 100 Guest Rooms (includes Beach Villas, Water Bungalows. The other important activities of this project include carrying out all the other related works which are required for accomplishment of this project. Development works of the project would be carried out in accordance with the project charter and the approved design frame work. According to the project charter, the project scheduled to commence on July 2011 and to be completed on July 2013. In regard with the all works, the company decided to hire skilled and qualified employees from related fields for the different areas of the total work to be done to accomplish the project. Project team of this project includes a project manager, Engineers and other functional department HODs and other staffs. apart from mentioned scope of the project, While continuing project if the need arises make amendments, that has to be considered in accordance with all the factors related to the project which includes budget, time frame and the quality of work. 2.2. Scope Management The above Figure: 1 which is the life cycle of this project, adopted in order to manage the scope of the project .this will provide all the detail activities which are to be carried out for project to succeed. Phase-1 Phase-2 Phase-3 Phase-4 Two years to complete the project Monitoring and Controlling Gate-1 Gate-2 Gate-3 Gate-4 Activities 1- Develop business case 2- Establish the terms of reference 3- Appoint the project team 4- Setup the project office 5- Review the phase Activities 1- Project plan 2- Resource plan 3- Financial plan 4- Quality plan 5- Risk plan 6- Acceptance plan 7- Communication plan 8- Procurement plan 9- Contract the suppliers 10- Review the phase Activities 1- Build deliverables 2- Monitor and control 3- Time management 4- Cost management 5- Quality management 6- Change management 7- Risk management 8- Issue management 9- Procurement management 10- Acceptance management 11- Communication management 12- Review the phase Activities 1- Perform project closure 2- Review project completion Activities 1- Current tourism market analysis 2-Envirnmental analysis 3- Feasibility study 4- Review the phase Activities 1- Start operating island as a hotel 2- Checking the performance Gate-5 Phase-5 Phase-6 Operation Completion Market Research Carryout the project works Initiation Planning Remaining eight years for operation Figure : Project Life Cycle. Life cycle of this project is consisting of six different phases with numbers of activities. The scopes of those activities are described below. The first phase is market research of the product and service, starting from analyzing the Current tourism market. Environmental analysis, to identify the risks associated with the project environment and to take possible action to mitigate the risk if required. Feasibility study; collecting all the information of business problems and gathering required solution option to fix it, finding out the available solution option, evaluating feasibly for each option, identifying risk and issues associated with each option and developing suggested solution option for implementation. Reviewing the phase is going to check all the requirements are identify and take proper action. The first phase of this project is carrying out market research, before considering financial investment decision on this project, the company will be conducting researches to collect information regarding the trends in current tourism industry of the country as well as global market to identify the cost and benefit of investing the project, which will be followed by environmental analysis to identify the issues associated with project environment to take proper action before proceeding with a legal contract with the island owner. Carrying out the feasibility of the project is also included in this phase by evaluating the current business problems and opportunities. Project Initiation is the second phase of the life cycle. The scopes of activities included in this phase are as follows: Develop a business case describing the opportunities, problems and issues which are exist and evaluating options to deliver solution and resolve the problems. This phase also includes cost and benefit associated with each solution option and recommended solution option for approval the business. Establishing the terms of reference, define the project vision, objectives, scope and deliverables, identifying the roles and responsibilities of stakeholders and allocating resource and finance required in accordance with the plan. Appointing project team, selecting qualified employees for appropriate positions is the most important function of the project. Settings up the project office, to monitor and control the project environment and manage cultural diversity of workforce. Review the phase, evaluation of achievement of this phase. Considering Initiation phase of this project, finding out business opportunities of investing to build 100 rooms hotel and its operation, also identifying the environmental changes that might impact the project period and gathering required solution for those impacts. This phase also will identify the core aspect of business environment such as business vision, goal and objectives to be archived. This phase also will evaluate the process and technology available for the project. Process and technologies that is relevant to the project, products and services. legal requirements of government on environmental factors and commercial and operational trends which drives towards the business, the key stakeholders information and assuring the most appropriate methods of allocating required resources for the project to be finalized. Appointing the project manager and allocating his responsibilities to proceed with selection of other team members necessary for carrying forward the project and allocating their responsibilities respectively. The final activity of this phase is building the project office to use the infrastructure as a base to manage project activities. Iproject planning is the third phase of project life cycle. Scope of this phase includes: Project plan: to identify the milestones, phases, activities and tasks to quantify the effort required. Allocating resources required and creating a project schedule including listing of the planning dependencies, assumptions and constraints. Resource plan: identify and list out the general types of resources required and assigning the resources to the activities and complete the resources usage table. Financial plan: to manage the costs and expenses likely to be inquired on the project such as employees wages, equipment, materials and administration cost. Quality plan: to maintain the terms of quality consider on the project and identify the targets to be met and describe the quality assurance and control techniques to be under taken. Risk plan: identifying list of risks and rating the likelihood of each risks occurring, provide the report of impact and reason of occur and setting up the prevention action to reduce the likelihood of the risk occurring. Setting out a mitigation action plan to reduce the impact. Acceptance plan: identify milestones to be archived and deliverables to be produced, developing what criteria and standards should be maintained for customer acceptance and reviewing the deliverables. Communication plan, provide required information to the stakeholders to keep them regularly informed of the progress of the project status. Scheduling the communication Events, methods and release dates, use matrix to highlight resources involved in each communication event and use clear process for each communication event with in the project. Procurement plan, understanding of the external supply market and provide to key stakeholders with required materials and reliable details of suppliers to present the materials within the time and budget to proceed procurement in accordance with the companys procumbent policy Contract the suppliers: conduct the tender process and evaluate the supplier and select appropriate supplier by looking ability and capability. Finally negotiating a formal contract with the preferred supplier. Review the phase, reviewing to check if the activities are in accordance with the requirements. Planning phase of this project is concerned on finding the milestones of project phases, number of activities and tasks to be complete within the particular timeframe, resource plan list out the required resources for the project such as employee, equipments and material. In this phase financial plan will identify the number of resources required and its related costs. Quality plan will provide the quality targets that should be archived. Risk plan is intended to emphasize the potential risks and what actions could be taken for mitigation of those risks. Acceptance plan is intended to list out the acceptance standard of the customer in regard with their expectations. Communication plan will describe what information is required and necessary to communicate with stakeholders. Procurement plan will identify a list of products and source of external suppliers which will be followed by the activity of contracting the suppliers after evaluating the best bidders. Fourth phase of the life cycle is Carryout the project works. The scopes of this phase are: Build deliverables, clearly define the objectives and deliverables, the final deliverable should meet the requirements of customers. Monitor and control, physically constructing each deliverable and use series of management process to monitor and control the activities that are undertaken. Time management, identify the total time required for each activity to complete the work on time and identify the percentage completed and outstanding works. Cost management, identify the cost/expenses of overall project and accurately manage the record the details, approve and paid the payments on time. Quality management, maintain the quality standard of the project according to the quality plan, using most appropriate quality measurement and techniques to measure the quality standards. Change management, if any changes required to the project scope, deliverable, timescale or resources, should be evaluated and approved before implementation. Risk management, use the best methods and theories to identify the risk associated with the project which includes quantifying, monitoring, avoiding, transferring and mitigating the risk with the help of risk register. Issue management, use the appropriate method to identify the issue through the issue register and take number of action to reduce impact that the issue is having on the project. Procurement management, to maintain the relationship with suppliers, monitor things that required and controlling the ordering receipt, review and approval of form suppliers, managing overall performance of the supplier. Acceptance management, to check the deliverables are met with the customer requirements by presenting each deliverable separately until the acceptance of all the project deliverables. Communication management, to provide right information at the right time to the correct stakeholders and should ensure the message is reached to the right person. Carrying out the project works: This phase will provide with the final deliverables to the stakeholders. While carrying out the project works, deliverables would be checked on a regular interval to get the feedbacks from respective stakeholders before beginning every stage which would be done through monitory and controlling. Each activity would be allocated with a particular time frame to meet deadlines. Variance has to be considered and adjusted if required and project scope should be discussed at managerial level for approvals. Risk management of the project should be carried out by recording in the project risk register to take necessary action for mitigation of the risk. In same manner other project issues also have to be registered in issue register to take required and needful actions. Procumbent of the project would be managed according to the procumbent plan, suppliers performance will be monitored are reviewed regularly. Further, all necessary information relating to project has to be recorded and delivered accordingly to the respective parties timely. Fifth phase of the life cycle is Completion; scopes of this phase are: Perform project closure, to ensure from the stakeholders the deliverables are met with their acceptation and check project achieved the objectives and delivered the benefits describe in the business case. Review project completion, to monitor achievements and failures of the project, to get better ideas for feature projects. Completion, phase of this project will check and ensure the deliverables are delivered according to the stakeholders expectation and project fully archived the objectives that are mentioned in the project scope and all the activities are review to identify the mistakes and errors to avoid in the feature projects. The last phase of the project is operations of hotel scope are Start operating island as a hotel, increasing the number of customers visiting on hotel providing quality standard services to them. Checking the performance, maximize the revenue of the hotel. Operation, phase of this project is to provide quality product and service customer to attract them to hotel and maintain their first choice holiday destination in Maldives and also yearly increasing the revenue of the company. 3. Financial Analysis of Project 3.1. Factors influences the choice of discount rate Considering to this project factors influence to the choice of discount rate are interest rate and inflation. When discounted if the interest rate is higher the outcome of NPV (time) would lower and vice versa due to inverse relation. Total Investment Capital Interest p.a. Total money payment Equity 8,000,000 14% 560,000 Total 8,000,000 560,000 Table : Cost of capital The bank saving rate at bank of Maldives is 10% p.a. for fixed deposits and the bank lends long term loans at 15% interest (which is the cost of borrowing). The firm owners (shareholders) who have invested for equity capital, although they are not expecting any interest for the invested equity capital, they have expectations about the companys performance and return for the risk that they have taken instead of investing in the bank. They would be getting a 10% return p.a. which is even less risky. Therefore the expectation of the shareholders in regard with the return is higher, which is 14% p.a. as presented in the above table 1.0. Therefore the while taking investment decision the company has to invest in such a way that fulfills the expectations of the shareholders in accordance with rate of return on their investment. The company decided to invest in a project to build a five star hotel. Before considering this investment decision the company carried out initial feasibility studies to decide whether to invest in construction and operations of 100 rooms or 50. The main purpose feasibility this study is to identify the cost/ benefit of the project and to consider the investment which gives highest rate of return. The following tables (table 2.0 and 3.0) provide the details of selection between two choices. Expected cash inflow per year if invested in 50 rooms Room Type No of rooms Expected occupancy per room p.a Room Rate US$ Water Villa 25 180 days 450 Beach Villa 25 180 days 250 Total Table : Expected cash inflow per year if invested in 50 rooms Total project duration ten years Construction and development requires one year. Full board operation nine years Expected duration to build and develop 50 room hotels requires one year. Operation will be started right after this period. Therefore this project totally consists of total ten years out of which nine years would be in full operations. The total expected cash inflow of this project by the end of ten year is US$ 28,350,000 at the rate of US$ 3150000 cash inflow per year for nine years. Expected cash inflow per year if invested in 100 rooms Room Type No of rooms Expected occupancy per room p.a Room Rate US$ Water Villa 50 180 days 450 Beach Villa 50 180 days 250 Total   Table : Expected cash inflow per year if invested in 100 rooms Total project duration ten years Construction and development requires two year. Full board operation eight years Expected duration to build and develop 100 room hotels requires two year. Operation will be started right after this period. Therefore this project totally consists of total ten years, out of which eight years would be in full operations. The total expected cash inflow of this project by the end of ten year is US$ 50,400,000.at the rate of US$ 6300,000 cash inflow per year for eight years. Since investing in construction and operation of 100 rooms givers higher cash inflow than 50 rooms hotel, the company decided to invest in construction and development of 100 rooms. 3.2. Discounted cash flow analysis The management of the company evaluated the option of investing in the project for construction and development of 100 (hundred) Rooms which includes Beach villas and water bungalows. The details are stated below. 3.3. Net present value (NPV) analysis Net present Value (NPV) represents the difference between the present vale (PV) of cash inflows and the Present value (PV) of cash outflows. Net Present Value is used to evaluate and analyze the profitability of this project since. The Net Present Value of following projected cash flow is calculated   Ã‚  with consideration of amount and timing of future cash inflows, amount and timing of future cash outflows and by using discount rate (at the rate of 14%). Project cash flow and Net Present Value(NPV) Year Net cash flows 0 -8000000 1 0 2 0 3 6300000 4 6300000 5 6300000 6 6300000 7 6300000 8 6300000 9 6300000 10 6300000 Net Present Value at 14% Table : Project cash flow and Net Present Value (NPV) 3.4. Internal rate of return analysis Internal rate of return is calculated to find the true rate of return earn on this investment over the course of 10 years life. The higher the projects internal rate of return, the more desirable to proceed with the product Project cash flow and Internal rate of Return(IRR) Years Net cash flows 0 -8000000 1 0 2 0 3 6300000 4 6300000 5 6300000 6 6300000 7 6300000 8 6300000 9 6300000 10 6300000 Internal Rate of Return (IRR) = 21.185 Table : Project cash flow and Internal Rate of Return (IRR) The Required Rate of Return (ROR) is 14% but the Internal Rate of Return (IRR) is 21.185% which means IRR is greater than ROR, and therefore project has to be preceded and carried forward. Since IRR > ROR the project has to be preceded and carried forward. 4. Conclusions Through this report, analysis has shown that investing in development of 100 room hotel is the most viable option for the Expedition Maldives Pvt. Ltd. The findings have shown that this project provides a good return since the internal rate of return of the project is higher than the required rate of return. Analysis on time value for money has also shown that its significant to invest in this project. Properly executing all the phases of project life cycle is very important and any delay could incur extra costs since the cash inflow starts from third year, when the hotel is in operation. The success depends on the ability of the project team to carry out the project work phases in accordance with the plan. If the project team is incompetent to carry out the planned work scheduled, it would be a countable threat to succeed the project 5. Recommendation As mentioned under conclusion the project team of Expedition Maldives Pvt. Ltd should ensure all means to stay with the project plan but to meet and resolve any unexpected issues on timely basis. Since Maldives is a country geographically widespread, regular transfer of required materials should be well in advance prepared and the senior management of the project must be ready to face this challenge if arises at any phase of the project life cycle to accomplish the project on time. Delay in accomplishment is costly since no cash inflow is projected before the hotel is in operation. Therefore its highly recommended tracking, tracing and monitoring of all activities of the project life cycle and make necessary amendment if requires on time.

Essay --

Lovers stopped in time, unable to proceed to the lip locking trophy of affection. A simple four letter word that has changed the world by its beauty and awe. What are these interesting pictures of words and love? The Kiss, a dramatic scene unfolding before everyone created by Auguste Rodin, and LOVE, the simplistic sucker punch created by Robert Indiana, are wonderful creations that have both an impact and a meaning. These two sculptures have graced the art world with all their beauty leaving some breathless. They mean so many different things with different imagining, reside in separate parts of the world, but some sculptures are more well-known. In this case LOVE is more Known. To begin with, we all think of love as this beautiful, wondrous emotion that comes with a flood of hugs, and kisses. The Kiss, also identified as Francesca da Rimini, is a stunning picture of people in love. Auguste Rodin put everything he had into making this impressionist replica of the young, adulterous couple, Paolo and Francesca, from Dante's Inferno. Created in 1889, the figure is created in a way to symbolize that the lovers are focused on each other that you can hardly see their faces. The kiss that they are about to give each other is made to not have completely gone through, because Gianciotto Malatesta, Francesca's husband, killed both of them before they could finally achieve their kiss. It is a truly sensual piece due to the couple being nude, as well as, the smooth texture of the people compared to the roughness of the marble rock below them. This piece of eye candy has so much raw emotion behind it with such a depressing backstory to back it up. Love is apparently an e xtremely complicated subject for most people to comprehend. People someti... ...ferent wonderful artists and creations pop into people's minds. Indiana's worldwide popular phenomenon is known left and right. His creation appeared in the age when Warhol was painting cans of soup and people were making art to show points and movements. Different parts of the world know more about it than many other beautifully created sculptures. Something that hits a modern heartstring most likely would be remembered more than something that someone has never read or heard about before. All in all, even though The Kiss, a beautiful, well created masterpiece, put next to LOVE, a strong simple piece of work, has a deeper meaning with many differences in numerous areas. With people passing by and posing with a squared heart and people stunned at the simplistic design remember what Oscar Wilde once said, "A work of art is the unique result of a unique temperament."

America Needs The Draft Essay -- Military Persuasive Argument Essays W

America Needs The Draft A draft starts when there is a major crisis and extra troops are needed for combat. The draft only calls men to duty in a certain order in which they registered. This is called the lottery. Only when Congress passes and then the president signs legislation, the draft can begin. After the Vietnam War was completely over congress felt the draft should be put to an end. The draft was finally put to an end in 1973 by congress. This pamphlet has been created to help you understand why the draft should be brought back in today's society. Government Still Finds Ways to Keep Troops Overseas Yes, congress ended the draft back in 1973, but they also authorized a stop-loss order, which means each branch of the military can prolong the enlistment of any soldier if the secretary of defense says so. Soldiers that have signed up for part-time jobs in the military are being deployed for an indefinite period and are realizing that the draft is basically back, in a sense. Signing Up with the Selective Service System As I recall, every one of my classmates ...

Free College Essays - A Captain’s Metamorphosis in The Secret Sharer :: The Secret Sharer Joseph Conrad

The Secret Sharer   Ã‚  Ã‚  Ã‚  Ã‚   A Captain’s Metamorphosis      Ã‚  Ã‚  Ã‚  Ã‚   In the short story â€Å"The Secret Sharer† by Joseph Conrad, the captain of the ship, the Colorado, changes from an insecure and inexperienced ship captain to a more confident and secure individual, due to his experiences with the Secret Sharer.   At first, the captain is not sure of his place on the ship and does not feel right about being in charge.   Through his relationship with the Secret Sharer, the captain finds identity and becomes a confident person.   Ã‚  Ã‚  Ã‚  Ã‚   In the beginning of the story, the captain is very uneasy when he is thrown into the position of captain of a ship travelling on a long and arduous journey.   The captain begins to feel insecure about running his ship and questions his ability to lead his ship.   During one of the first nights on board the ship, the captain demonstrates his thoughts of insecurity and self-consciousness when he does something that a captain would not normally do: he plans to take part in the night watch.   â€Å"I felt painfully that I - a stranger - was doing something unusual when I directed him to let all hands turn in without setting an anchor watch† (941).   The captain is so self-conscious and insecure about his actions that he reacts almost painfully to the crew’s judgement of his orders.   He also states that he perceives himself to be a stranger amongst the others.   Among his insecurities, the captain also sees himself as a stranger to himself a nd not fit to run his ship.   The captain thinks, â€Å"But what I felt most was my being a stranger to the ship; and if all the truth must be told, I was somewhat of a stranger to myself.   The youngest man on board (barring the second mate), and untried as yet by a position of the fullest responsibility, I was willing to take the adequacy of the others for granted† (940).   The captain is young and does not feel he really knows himself.   This insecurity leads him to believe he is not fit to lead others if he does not even have confidence in himself.   The captain begins to change when he develops a close relationship with the secret sharer, a criminal that he harbors and to whom he can relate.   Ã‚  Ã‚  Ã‚  Ã‚   Through a close and secret relationship with the Secret Sharer, the captain begins to find his identity and transforms into a very confident and able captain. Free College Essays - A Captain’s Metamorphosis in The Secret Sharer :: The Secret Sharer Joseph Conrad The Secret Sharer   Ã‚  Ã‚  Ã‚  Ã‚   A Captain’s Metamorphosis      Ã‚  Ã‚  Ã‚  Ã‚   In the short story â€Å"The Secret Sharer† by Joseph Conrad, the captain of the ship, the Colorado, changes from an insecure and inexperienced ship captain to a more confident and secure individual, due to his experiences with the Secret Sharer.   At first, the captain is not sure of his place on the ship and does not feel right about being in charge.   Through his relationship with the Secret Sharer, the captain finds identity and becomes a confident person.   Ã‚  Ã‚  Ã‚  Ã‚   In the beginning of the story, the captain is very uneasy when he is thrown into the position of captain of a ship travelling on a long and arduous journey.   The captain begins to feel insecure about running his ship and questions his ability to lead his ship.   During one of the first nights on board the ship, the captain demonstrates his thoughts of insecurity and self-consciousness when he does something that a captain would not normally do: he plans to take part in the night watch.   â€Å"I felt painfully that I - a stranger - was doing something unusual when I directed him to let all hands turn in without setting an anchor watch† (941).   The captain is so self-conscious and insecure about his actions that he reacts almost painfully to the crew’s judgement of his orders.   He also states that he perceives himself to be a stranger amongst the others.   Among his insecurities, the captain also sees himself as a stranger to himself a nd not fit to run his ship.   The captain thinks, â€Å"But what I felt most was my being a stranger to the ship; and if all the truth must be told, I was somewhat of a stranger to myself.   The youngest man on board (barring the second mate), and untried as yet by a position of the fullest responsibility, I was willing to take the adequacy of the others for granted† (940).   The captain is young and does not feel he really knows himself.   This insecurity leads him to believe he is not fit to lead others if he does not even have confidence in himself.   The captain begins to change when he develops a close relationship with the secret sharer, a criminal that he harbors and to whom he can relate.   Ã‚  Ã‚  Ã‚  Ã‚   Through a close and secret relationship with the Secret Sharer, the captain begins to find his identity and transforms into a very confident and able captain.

Nutrilon Advertisement

Nutrilon Advertisement Effectiveness and Limitations of Nutrilon Advertisement The Nutrilon advertisement was able to target the intended market segment in which is the parents of children from age 3 to 6 years old. The advertisement was effective in many segments. The first segment is looking at demographic and psychographic variables. Inside the advertisements, the demographic variable is clear in which is using age as the base. It target the age of small kids from 3 to 6 years old in which is effective as the milk is targeted to the segment of consumers. On the psychographic variable, the advertisement use the base in which is the things we value. The advertisement is targeted to the parents in whom the things that they value will be their children. Based on the demographic and psychographic variables, the advertisement was able to target them effectively. The second segment will be whether the advertisement has achieved the absolute threshold level or the minimum level in which the simulations can be detected on a sensory channel of the consumer (Solomon, 1994, p. 57). Looking at the advertisement, the sensory channel that will be affected through it will be vision and sound channel. The advertisement used interesting choice of background in which it evokes the interest of the natural scenery of the world. The sound channel that is used is muzak slower tempo in which it created relaxing mood to the viewers to watch the advertisement (Solomon, 1994, p. 54). The advertisement is effective in terms of the absolute threshold level in which the consumers will notice the advertisement. The third segment is the selective exposure in which will be one of the limitations to the advertisement. Consumers are more aware towards the advertisements that contain their current needs in which this will decrease the effectiveness of the advertisement in which it will go into waste (Solomon, 1994, p. 62). Besides, consumers actively seek out messages they find pleasant or are in sympathy with and tend to avoid painful or threatening ones (Schiffman, Bednall, O’cass, Paladino, Ward and Kanuk, 2008 p. 148). Nutrilon advertisement will be only be noticed to the newly parents in which they just had their new babies and will be less effective to the ld parents as they might already have their preferred brands of milk in which will become the limitations due to their selective exposure. The fourth segment is the information overload. When an advertisement contains information overload, it will decrease the effectiveness of the advertisements as the consumers will not encode all the messages of the advertisement (Schiffman et al, 2008, p. 199). Fortunately, the Nutrilon advertiseme nt does not contain many messages as the only important message that is given through the advertisement is â€Å"Living full life on the outside, starts on the inside†. The message means that to be able to live a full life on the outside, the kids should have a good nutrition on the inside through the milk. The fifth segment on the effectiveness of Nutrilon advertisement is the perceptual defence by the consumers. The consumers’ perceptual defence will be one of the limitations for the effectiveness of the advertisement. Some psychologists continue to claim that people may subconsciously screen out stimuli that are important for them not to see, even though exposure has already taken place (Schiffman et al, 2008, p. 48). The perceptual defence of this advertisement will be the consumers blocked the message that is left by Nutrilon in which is â€Å"living full life on the outside, starts on the inside†. Due to that, the perceptual defence will be one of the limitations of the effectiveness of the advertisement. Another segment to check is whether the Nutrilon advertisement is marketable to the children. The advertisement is marketable to the children in which it focuses on the children on how to achieve the dream. Children might get attracted towards the advertisement in which it shows a lot of children and said on what they want. Therefore, the advertisement is marketable to the children and one of the segments that increase the effectiveness of the advertisement. The last segment to see on the effectiveness of advertisement is whether it successful to counter advertising clutter, sensory overload, and whether it creates contrast. Nutrilon advertisement successful to counter the advertising clutter, sensory overload and it creates contrast. The advertising clutter can be avoided as Nutrilon advertisement is a TV advertisement and there are no others advertisements in the same time in which causes the advertising clutters. Sensory overload also does not exist in the Nutrilon advertisement in which it is shown through only two sensory which are sound and vision sensory. Nutrilon advertisement also creates contrast in which the advertisement is unique from its competitors. The usual milk advertisement will show on how they protect the children, contrast to the Nutrilon milk advertisement in which more focused on what the children might dream and how to achieve it. These are shown through the message which is â€Å"Living full life on the outside, starts on the inside†. In conclusion, the advertisement is effective although there are some limitations that limit the effectiveness of the advertisement. References Schiffman, L. , Bednall, D. , O’cass, A. , Paladino, A. , Ward, S. and Kanuk, L. (2008) Consumer Behaviour, 4th edition, Australia: Pearson Education Australia. Solomon, Michael R. (1994) Consumer Behavior: Buying, Having and Being, 2th edition, United States of America: Allyn and Bacon.

Nicomachean Ethics Essay

Ancient Greek philosopher Aristotle wrote the Nicomachean Ethics, portraying the significance of studying the realms of ethics and political science. In his work, Aristotle focuses on the theme of how human beings can attain the chief human good—happiness—at which everything aims. Aristotle argues that ethics, the study of moral character, and political science, the branch of knowledge and analysis of political activity and behavior, must be closely studied together in order to fully grasp the meaning of and obtain the good way of life. Aristotle believes that there is only one goal, one ultimate end for every individual—that is eudaimonia, translated as happiness, not as a feeling but happiness as the highest human good or a life full of activity. He claims that a person should live a way of life distinct from the lives of animals, where they only live for the sake of living or pleasure. 1 As human beings, people should use their power of speech to communicate and make rational decisions within a polity, striving to live their lives up to their full potential and to their full capacity for a happy life. 2 The life of politics, the via activa, is thus the key to the chief good or the best life for humans; however, the life of action must be of certain type of quality, in accordance with reason, since different actions may lead to the good or the bad life. In other words, a person’s actions must be in line with arete, with virtue or excellence. 3 Possessing virtue is having the ability to realize the good things, and doing them at the right time and the right way to get things done. Virtues can result to two different ways: a good or bad life. For example, President Lincoln versus Adolph Hitler—both of these men possess the virtue of wisdom, although they have used them disparately, one ending a Civil War in peace and the other manipulating others to killing millions of innocent people. To make it to the good end, Aristotle claims that we must practice virtue by, giving it a certain type of character or ethical quality to our actions. 4 Although human cannot acquire virtue by nature alone, nature allows and gives us the capacity to acquire virtue by learning and through exercising them in our lives. 5 By constantly acting with virtue, we cultivate habituation and ultimately we do not need to be self-controlled to do what is just. Instead, we become accustomed to do what is right willingly and naturally. Activities of good ethics or good moral character are virtues. And so, to best learn and exercise these virtues is by incorporating political science in connection to ethics. Aristotle asserts that the science of politics, the highest master of science combined with many other sciences, must be very well studied, for it is where moral laws are examined and its end, including the ends of other sciences associated with political science, will be the chief human good of all society. 6 Therefore, Aristotle presents the idea that the state must play an important role to aim and shape a society of good citizens, incorporating what the good life is: the life of virtue. 7 The state must look after its citizens morally, creating a type of society that will allow people to have a political life together; consequently, this political life will give them the opportunity and the ability to realize their wide range of capacities and their ideal life. Without the state, humans will not be able to experience the good life, the life of action. They are not self-sufficient enough to work alone, for they need others to be self-sufficient and happy. 8 Having a community will give every individual a chance to experience the struggle within the polity, in which he or she can exercise his or her many virtues, whether it be the ability to be courageous in the face of danger, the ability to make better judgements, or the ability to resist pain in the midst of hard criticism. Consequently, they build up their ethos or character, cultivating them to eventually living a happy life. The life of struggle, of politics, is the life where humans can have the chance to develop their full capacities, abilities, and strengths to overcome many hardships and difficulties. 9 Having a strong state does not achieve full satisfaction; hence, the state must know what eudaimonia is in order to direct and guide its citizens. It is necessary for the state to study and establish what is just and what is ethics. In this way, the state could inculcate what is moral through laws and education. Acquiring the chief good starts at home. Aristotle argues that a good state support an educational system, for a society that promotes morality is the best way of cultivating habituation in young children. 10 Having this strong educational system in the state will successfully encourage parents of each household to train their young children in good principles, abiding by the set of moral laws established in the community; as a result, they will naturally apply their good habits in their daily lives and ultimately gain the perfect virtuous life. Connecting the study of ethics and political science together can bring the whole society into a healthy life of virtue. Ethics is the key in which politics can utilize and produce a good society. By knowing what is righteous and what is ethics, the state can make the ultimate life of happiness possible for its citizens. Political science plays the role of establishing and enforcing good and moral character through an effective system that can guide and habituate every part and class of society. Ultimately, having access to a superfluous life of activity in a way that is in line with reason will let individuals life life to the fullest, of virtue and of happiness.

Lowering the Drinking Age

â€Å"Nearly 10 million youths, ages 12 to 20, in this country report they have consumed alcohol in the past 30 days. † (â€Å"City Council†) Teens use alcohol for a numerous amount of reasons, ranging from celebration to stress to boredom and underage drinking has now become a hobby done behind closed doors. The legal limit today in the United states has been 21 since the 1984, requiring all states to raise the minimum age for purchase and possession of alcohol to 21, but that is not stopping teens from underage drinking. The Minimum Legal Drinking Age is largely ineffective because teens are going to drink whether it is legal or not. The minimum drinking age limit should be lowered to 18 because 18 year olds are adults, teens would drink in a more controlled manner, and there would be less unsafe incidents. In the US, 18 is the age of adulthood, so adults should have to right to make their own decisions, especially pertaining to alcohol consumption. â€Å"Turning 18 entails receiving the rights and responsibilities of adulthood to vote, smoke cigarettes, serve on juries, get married, sign contracts, be prosecuted as adults, and join the military. † (Chiappetta) Some of these rights even put you at the risk of death. If at the age of 18, you are allowed to make all of those decisions for yourself, then why not with alcohol? This question still remains unanswered. Republican Richard Marron states, â€Å"It just doesn't sit right with me that people [at the age of 18] have the right to do everything else, including serve their country, but don't have the right to consume alcohol, it's a form of age discrimination. † Being an adult means making your own choices. If 18 year olds are held mature old enough to enlist or vote, it should be held consistent allowing them to buy and drink alcohol. Many argue against the claim that you are old enough to drink at 18. Opponents of lowering the drinking age argue that teens have not yet reached an acceptable age where they can handle alcohol responsibly. â€Å"The discrepancy between the MLDA and the age of majority–and its many responsibilities and authorities–along with continued incidents of alcohol abuse reported on college campuses have fueled debate that setting the MLDA at 21 is fair, smart, and effective. † (Drinking Age Procon. org) The age of 21 should not make a significant impact on anything. A three year age difference doesn’t decide whether someone is ature or responsible enough to drink. That is solely based off their decision, and if the make that choice to drink, than they will face any of the consequences that may come with it. Lowering the drinking age would also increase teens drinking in a controlled, responsible manner. â€Å"Prohibiting this age group from drinking in bars, resta urants, and other licensed locations causes them to drink in unsupervised places such as fraternity houses or house parties where they may be more prone to binge drinking and other unsafe behavior. † (â€Å"The Time Has Come to Address the Reality of Alcohol in America†). Young adults will sneak around if they are not allowed the chance to drink responsibly in a supervised situation. It is no secret that teens drink, so why not just make it legal instead of them taking the risk of trying to hide it? â€Å"Reality is reality and the fact is that 18-20 year olds drink. We need to create a safe and open environment for that reality to take place. † (Henig) Teens do not want to hide it, but if the want to drink they have to, and being supervised is going to result in less binge drinking and engaging in less dangerous activities. The age of 21 treats them and causes to handle things in an untrusting way. How are they ever going to act responsibly if they aren’t trusted? It is argued that lowering the drinking age is only going to create even more dangerous incidents, and that the 21 age minimum is preventing them from happening. â€Å"MLDA 21 helps prevent underage binge drinking. † (â€Å"Drinking Age Pro Con†) Statistics show that â€Å"Binge drinking peaks among 21- to 25-year-olds at 45. 9%, while the binge drinking rates of those aged 12-13, 14-15, 16-17, and 18-20 are 1. 5%, 7. 8%, 19. 4%, and 35. 7% respectively. (â€Å"Results from the 2007 National Survey on Drug Use and Health:National Findings†) If the age limit were change, that would not necessarily raise the percentage, especially if the teens are supervised and being responsible enough. Even if the teens are responsible though, people still think that, â€Å"Lowering the drinking age would make alcohol more accessi ble to teens and increase the amount of binge drinking. † (Dean-Mooney) While the age limit may make it more difficult for them to buy it, teens already have access to alcohol, being 21 or not. It is in their homes, their friends homes, restaurants, and everywhere else they go. Teens are constantly surrounded by alcohol, and there is no stopping them from obtaining it, and being around an adult with it is only going to make it more safe, stopping them from making any destructive decisions. Another reason the limit should be lowered is because there would be an decrease in unsafe activities. There are less traffic accidents with countries who have a Minimum Legal Drinking Age of 18. â€Å"Although the United States increased the MLDA to 21 in 1984, its rate of traffic accidents and fatalities in the 1980s decreased less than that of European countries whose legal drinking ages are lower than 21. (Dee, Evans). That is because allowing them to drink younger where they are supervised is going to stop them from getting in a car. They will have that consent over them to make sure that they do not, but it is not just 18 year olds that are at risk. â€Å"In 2009, the 21- to 24-year-old age group had the highest percentage of drivers in fatal crashes with blood-al cohol concentration (BAC) levels of . 08 or higher – 35 percent. † (Asch, Levy). Anyone who drinks is at risk, whether you’re a new drinker, or you have been drinking your whole life. If anyone is at risk, then why is lowering the drinking age raising so many problems? With lowering the drinking age, it is proposed that the right to drink needs to be a higher age due to the dangers posed by drinking. â€Å"100 of the 102 analyses (98%) in a 2002 meta-study of the legal drinking age and traffic accidents found higher legal drinking ages associated with lower rates of traffic accidents. † (Wagenaar, Toomey). This is a major proponent for why the age limit should remain at 21, but again, anyone is in danger of an accident if they drink and drive. While an older aged person may be more experienced with alcohol and with driving, all the same risks still remain. Underage drinking is also said to be more linked to risky behavior and injury. According to the U. S. Surgeon General, â€Å"About 5,000 kids under 21 die every year as a result of underage drinking – from crashes, homicides, and suicides. † (â€Å"Did You Know? Dangers of Teen Drinking†) It has actually been proven though, that alcohol is not statistically rates of homicides or suicides, despite claims that lowering the legal drinking age to 18 would increase suicide and criminal activities by adolescents. Evidence proves to show that the Minimum Legal Drinking Age should be lowered to the age of 18 because 18 is the age of adults, young adults drinking in a controlled manner, and a decrease in unsafe drinking activities. Lowering the drinking age is definitely something that should be considered. The issues that come with lowering the age limit may be evident but being in control of these issues will help the success of passing this new law.