How Important Is Content Marketing - 950 Words

How important is content marketing? Maybe you should have asked Bill Gates almost 20 years ago. He wrote an article titled Content Is King in 1996. Maybe this is where the phrase was coined. He predicted that content would be where most of the money on the internet would be made. It’s most intrinsic value was that it could be spread globally at little cost. Now I don’t know about you, but I see Bill Gates as a hugely successful man. And it’s one reason why we should heed his vision on the value of content marketing. I mean, we have seen the surge that Mr. Gates predicted. But are you making full use of your content marketing strategy? It’s not just about blog posts anymore. Content marketing also involves including SEO into your†¦show more content†¦An online dining dictionary was created where food definitions included fun facts, taste attributes and associated flavors. www.urbanspoon.com/food-dictionary This helped immensely because some of the new restaurants they were encouraging visitors to try had food items that were unfamiliar. Getting readers more familiar with more exotic items really helped to engage them and get them excited to try new restaurants. Smaller business can also find help with their content at freelancer sites such as Guru and Upwork, formerly Odesk. Get Really, Really Creative Content Creative content marketing creates a lot of buzz. FINIS, a line of swimming gear known for it’s innovation chose to use their most loyal fans as brand ambassadors and use their social media content for their marketing strategy. Using ReadyPulse they were able to identify their top 1% influencers. After running an â€Å"Introduce Yourself† campaign, they were able to collect 1,511 pieces of content. This content generated a great deal of buzz reaching 2.2 million people which engaged 38,458 consumers. The content was then displayed on their website alongside â€Å"Buy Now† buttons. When analytics revealed that 16% of their website visitors were clicking the social content, FINIS realized that this form of on-demand social proof was just what they needed. The strategy yielded impressive results. Analytics showed that 16% of visitors were clicking on the content. They also